Google Gets Good At Flu Forecasting
Next time you’re feeling a little ‘under the weather’, check out Google Flu Trends for a possible flare up in your area. Google matches their search results up against the CDC’s historical data and we get a visual of the comparison.
“We have found a close relationship between how many people search for flu-related topics and how many people actually have flu symptoms. Of course, not every person who searches for “flu” is actually sick, but a pattern emerges when all the flu-related search queries from each state and region are added together. We compared our query counts with data from a surveillance system managed by the U.S. Centers for Disease Control and Prevention (CDC) and discovered that some search queries tend to be popular exactly when flu season is happening. By counting how often we see these search queries, we can estimate how much flu is circulating in various regions of the United States.”
























That’s pretty neat. I still need to get my flu shot so I won’t be one of the statistics on that chart!